If you work in the pharmaceutical industry and are tired of only creating advertising that comes with a full page of disclaimer copy to accompany the pretty old people photo, IQ Points has the solution.

Many pharma brands have been hesitant to embrace social media because of the legal requirements or their fear of the unknown. And The FDA has not yet figured out guidelines for social media, which is also affecting brands’ desire to go there.

“In partnership with Jonathan Richman, iQ has utilized the Dose of Digital Social Media Wiki to create a mosaic of the social media profiles of each pharma brand participating in the 265 active campaigns to date in 2011. Look closely to identify individual brands and the networks they have chosen to participate on.”